Gwun.

Do cool 💩
and tell people about it.

Gwun is a boutique web agency headed by Nick Reese. For most of two decades we built programmatic SEO sites that crunched huge datasets into useful directories. These days we're leaning into AI — to improve human relationships and to aggregate massive datasets — on a rack of Mac Studios running local models at full blast. Whatever we build, the bar is the same: unreasonably good.

Currently building

What we're working on

USA Arms

2026–Present

A community directory for the firearms world.

Finding local ranges, instructors, FFLs, clubs, and resources was harder than it should have been — so we started building one. The goal: make the firearms community easier to navigate, one useful listing at a time.

Visit usaarms.com →

Broadband successor

In progress

The spiritual successor to BroadbandNow.

After crunching billions of rows to map every ISP in the country, we learned a lot about where internet data is broken. The next chapter applies those lessons to a sharper, modern take on the problem.

Local AI

Ongoing

Our own rack of Mac Studios, running models at full blast.

We run six Mac Studios — 2× 512GB M3 Ultras and 4× 128GB M4 Max — driving local AI models 24/7. We love local AI: own the compute, keep the data, ship tools that don't depend on someone else's API or quota.

Track record

We love big datasets and we cannot lie.

Not every project connects. These did — billion-row data directories, open-source frameworks, and tools used across hundreds of thousands of sites.

BroadbandNow 2014–2018

Research, compare, and shop internet in your neighborhood.

Easily the biggest home run. We crunched over a billion rows of data to make every ISP in the country searchable and comparable. A category-defining directory play.

2B rows of senior-care data + the SSG that rendered it.

Elder Guide crunched 2+ billion rows of government data to help families make senior-care decisions. To build it fast we open-sourced Elder.js, the static site generator behind it. Its successor — Boom — now powers this site.

Find Energy 2021–2023

Transparency for the energy industry.

Look up emissions, production, and sales data for every electric company in the US — plus availability, average bills, and more. Another billion-scale data directory.

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This site runs on Boom — the spiritual successor to Elder.js. Same philosophy, a faster engine. (Boom stays private.)